Promotional Mini Gift Tins for VOLVO XC40 Launch

To celebrate the launch of the new Volvo XC40, the brand sought a series of vibrant, youthful promotional gift containers. These mini tins were designed to echo the car’s diverse color palette and “Hey Volvo” interactive campaign, serving as stylish lifestyle accessories for fans and new car owners.

Project Overview

The Volvo XC40 targets a modern, urban demographic that values design and functionality. The client needed a compact packaging solution that could be used for various small gifts (such as key fobs, charging cables, or premium teas) during showroom events and test-drive campaigns. The goal was to create a collectible series that felt “less like a box and more like a brand keepsake.”

Packaging Solution

Material: 0.23mm premium grade tinplate, ensuring a sturdy build and high-quality tactile feel.
Structure: A unique cylindrical “drum-style” tin with a distinctive domed lid (mushroom-cap design), providing an ergonomic grip and a playful silhouette.
Design & Color: Developed in six high-impact colors (Yellow, Red, Blue, Black, Pink, and White) to match the XC40’s vehicle color options.
Printing: Clean, minimalist white or black silk-screened “HEY VOLVO” branding with campaign-specific icons. The solid-color coating uses a semi-matte finish to prevent scuffing and fingerprints.
Portability: Miniature size designed for easy handheld carrying or desktop display, perfect for “lifestyle” brand positioning.

Results & Feedback

The “Hey Volvo” tin series became a viral hit during regional auto shows, with many attendees collecting the full color set. By choosing durable tinplate over disposable packaging, Volvo successfully aligned the campaign with its sustainability values. Dealers reported that the tins added a “premium touchpoint” to the customer delivery experience, enhancing the perceived value of the vehicle’s promotional merchandise.

Product Display

Colorful mini promotional tins for Volvo XC40

About the Campaign

The “Hey Volvo” campaign was designed to highlight the intelligent voice-control and personalized features of the Volvo XC40. These custom tins bridge the gap between automotive technology and daily lifestyle, reflecting the brand’s human-centric design philosophy.