Custom Tin Packaging for Yuanzhen Red Tea

Yuanzhen, a premium Chinese tea brand known for its traditional craftsmanship, collaborated with Jiamu to create an elegant and durable custom tin packaging for its signature Red Tea series. The goal was to preserve tea freshness while presenting a refined visual identity that echoes the brand’s heritage and quality.

Project Overview

Yuanzhen Red Tea represents the highest quality of Chinese black tea, appreciated for its rich aroma and smooth flavor. To match this level of excellence, Jiamu designed a packaging solution that protects the tea from moisture and oxidation while showcasing Yuanzhen’s brand story through a minimalist yet culturally inspired design language.

Packaging Solution

Material: Food-grade tinplate with gold internal coating for enhanced freshness protection.
Structure: Square tin with seamless rolled edges and tight-fitting lid to ensure airtight sealing.
Printing: Dual-layer offset printing with subtle matte texture, featuring embossed calligraphy and warm red tones inspired by traditional Chinese lacquerware.
Design Features: Balanced proportions, foil stamping for the logo, and refined typography that reflect Yuanzhen’s premium tea positioning.

The result is a sophisticated packaging system that combines modern precision with cultural symbolism — designed to appeal to both domestic collectors and international buyers seeking authentic Chinese tea experiences.

Results & Feedback

The new tin packaging strengthened Yuanzhen’s brand identity in the premium tea segment. The company reported improved export performance and stronger shelf presence. Customers praised the packaging’s tactile quality and visual elegance, noting that it effectively communicates the craftsmanship behind the product.

Product Display

Custom red tea tin packaging for Yuanzhen by Jiamu

Close-up detail of Yuanzhen red tea tin by Jiamu

About Yuanzhen

Yuanzhen is a distinguished Chinese tea brand with a legacy of blending tradition and innovation. The company focuses on delivering authentic tea experiences through carefully sourced leaves and exquisite packaging, ensuring every detail reflects the brand’s commitment to quality and heritage.